Our Story

The Evolution … from passion to lifestyle to business …

We began the new millennium following our infatuation with discovering wonderful small production wines by purchasing a home in Napa Valley.  In 2003, after spending the previous 20 years building homes in beautiful Half Moon Bay CA, we began our search in the Napa Valley for property to build our own wine country getaway.  The result of that search was a 15 acre vineyard that was planted with Cabernet Sauvignon and Merlot grapes.  Thus began our amazing headlong free-fall into the wine business. From taking classes to learn about our vineyard, to our first attempt at wine making, we were hooked.

Late in 2005, literally the day before we were to submit our building plans for a house on the 15 acres, a realtor friend presented us with the opportunity to purchase the former Koves-Newlan Winery located in Napa Valley's Oak Knoll District appellation.  Building custom single-family homes requires starting over every couple of years, but we craved a business that we could grow and mature with while continuing to learn and evolve. Our passion for building homes turned into a desire to make the best wine that we could.

By the 2006 harvest, we had created a winery that excelled in helping several small artisan wineries produce their fine wines. In 2007 we built a tasting room providing visitors the opportunity to taste and purchase some fabulous small production wines made at our facility. Within two years, Wine Spectator referred to our winery as a “Hidden gem in Napa Valley”. During this time, we also created our Ideology label and as we originally believed, our Cabernet Sauvignon vineyard provided exquisite fruit for our wine.  This prompted us to consider restructuring our business model to concentrate solely on our own label.

In 2009 we reconfigured the layout of the property, sold off the custom crush portion of the business, while keeping the best vineyards with space for a new winery.  In 2010, the momentum continued when our Estate Cabernet (2007) received 95 points from Wine Enthusiast and was #57 on their list of Top 100 Wines of the World!

The next step is moving forward with the building of the new winery so the Evolution continues....   

Bob & Joni

We’ll be back at Premiere Napa Valley this year with our Lot #48 5 cases from one exceptional barrel crafted exclusively for Premiere Napa Valley.  100% Cabernet, 100% New French oak, 100% single vineyard from our little slice of heaven in the Oak Knoll District of Napa Valley.  Stop by our barrel (#48), then bid high, bid often!! Lot #48 

For more information, please click here. 

Please welcome our newest addition to the Ideology Cellars family! The Napa Cab is 75% Estate Cab and 25% Syrah with dark, rich purple shades of boysenberry and subtle aromas of currant and hint of cedar invite the first sip.  The Napa Cab is a delicious combination of super juicy blue, red and black fruit (think blueberries, cherries and boysenberry) that begs to be served with Mediterranean food, BBQ, or a great burger!

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